UTM Campaign Builder
Generate clean, encoded campaign tracking URLs for paid and lifecycle channels.
When to use this tool
- Paid media campaigns where every click has to be attributable in GA4 or a data warehouse.
- Lifecycle and email tools that require consistent campaign, source, and medium tokens.
- Multi-market launches that need one governed URL structure across regions.
How it works
- Paste the destination URL with protocol (https://example.com/landing).
- Fill source, medium, and campaign tokens using your team's naming convention.
- Optionally add content and term tokens for creative or keyword variants.
- Copy the generated URL and paste it into your ad platform or email tool.
Privacy: This tool runs entirely in your browser. Your input is not sent to our servers.
Generated URL
Enter a valid base URL and campaign fields to generate your tracked URL.
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Frequently asked questions
Are tokens encoded correctly for all ad platforms?
Yes. Each parameter is run through encodeURIComponent so spaces, Unicode, and ampersands survive paste-in to Google Ads, Meta, and LinkedIn.
What naming convention should I use?
Use lowercase hyphen-separated tokens per parameter (e.g. `summer-launch` instead of `Summer Launch`) and keep a shared governance doc for your team.
Does it save URLs?
No. The tool runs entirely in your browser and persists nothing.