B2B ROI Calculator

Estimate upside and payback from solving high-cost operational bottlenecks.

When to use this tool

  • Building internal business cases for new AI or automation investments.
  • Responding to procurement's 'what is the payback' question in an email thread.
  • Pressure-testing a vendor's ROI claim before a renewal.

How it works

  1. Enter the baseline cost of the problem (manual hours, defects, delay cost).
  2. Enter the expected efficiency gain as a percentage.
  3. Add software or service cost to compare net return.
  4. Read payback months, annual savings, and year-one ROI — and stress-test assumptions.

Privacy: This tool runs entirely in your browser. Your input is not sent to our servers.

Projected New Revenue

$0

ROI Percentage

0.0%

Payback Period

N/A

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Frequently asked questions

Is this accounting-grade?

No. This is a planning calculator. Loop in finance for GAAP-aligned modeling when the number matters for contracts.

What payback period is considered 'good'?

For B2B software, under 12 months is strong, 12–24 months is typical, and over 24 months usually needs a strategic justification.

How do I handle variable cost increases?

Model the high-usage scenario first, then run a second pass with your expected average. The delta gives you the risk range.