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App Store ASO Wizard

Generate optimized App Store metadata for iOS, Android, or both.

The App Store ASO Wizard produces iOS title (30 chars), subtitle (30 chars), description (up to 4,000 chars), and a keyword line — all derived from a plain-English app description. Output is tuned to the character budgets of each field, so nothing gets truncated on the store listing.

Output

Submit the form to see output here.

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When to use this tool

  • Shipping a first-version store listing for a new app.
  • Refreshing a listing ahead of a major release to lift conversion rate.
  • Localizing a listing skeleton before handing it to translators.
  • Diagnosing why an app underperforms on search — the wizard surfaces keywords your listing is missing.

How it works

  1. Describe the app: core users, three key features, and the outcome the app delivers.
  2. Pick target platform — iOS, Android, or both.
  3. Generate the metadata set.
  4. Copy each field into App Store Connect / Play Console and run a screenshot refresh to match.

Example output

Sample only — your generated output will reflect your specific inputs.

**Title (30 chars max)**
...

**Subtitle (30 chars max)**
...

**Description (4000 chars max)**
- Bullet-oriented structured copy

**Backend Keywords**
keyword1,keyword2,keyword3

Tips for best results

  • Front-load the subtitle — it is what users scan after the icon.
  • Never repeat your brand name in the keyword field (iOS already indexes it).
  • Use 'Promotional Text' (iOS) for campaigns; it does not require a binary update.

Frequently asked questions

Does it respect iOS keyword line uniqueness rules?

Yes. The output avoids repeating tokens already present in the title or subtitle so you maximize the 100-character keyword field.

What about Google Play's long description?

The generator produces a single description that fits both stores. For Play, you may want to pad the first 80 characters since that is what shows in search previews.

Does it cover localizations?

Primary output is English. Use it as the source-of-truth and translate with a native editor per store.

How often should I refresh metadata?

With every major feature release, and at minimum every quarter. Minor updates do not move the needle.